Membership renewals are the cornerstone of a sustainable and thriving association, yet keeping members engaged and committed year after year can be challenging.
Join us for this practical and insightful session on how to design and execute renewal campaigns that not only retain members but also strengthen their connection to your association. You’ll learn proven strategies to boost renewal rates, communicate value effectively, and re-engage lapsed members.
By the end of this webinar, you’ll walk away with:
- Tips for creating compelling renewal messaging that resonates.
- Ideas to showcase and communicate your association's value.
- Practical strategies for handling lapsed or at-risk members.
- Insights into timing, incentives, and outreach that drive renewals.
Whether you’re looking to improve your renewal rates or rethink your approach, this session will equip you with actionable ideas to ensure your members stay connected and committed.
About the Presenter – Brett Jeffery
Brett Jeffery, Executive Director of NZSAE, has spent over two decades working alongside membership organisations across Aotearoa, helping them grow, connect, and deliver real value to their members.
With a practical, hands-on approach, Brett understands the unique challenges associations face, especially when it comes to keeping members engaged and renewing their commitment year after year. He’s worked with countless organisations to craft strategies that strengthen communities, showcase the value of membership, and foster long-term relationships.
In this session, Brett will share insights, proven ideas, and real-world examples to help you rethink your approach to renewals and ensure your members continue to see the true benefits of belonging.
Join us for this unique opportunity to learn, ask, and engage in an interactive, open format.
CAE Credits
This event is offered as part of NZSAE’s CAE Approved Provider status and may qualify for 1 CAE credit toward your professional development requirements. The content aligns with the CAE exam content outline under Member Stakeholder Engagement Management. Learn more at www.asaecenter.org/cae.
