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Sponsorship Strategy (Learning Circle)

  • 26 March 2026
  • 10:00 AM - 11:15 AM
  • Online meeting – Zoom

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Engagement, Events & Experience Learning Circle

This Circle is for association professionals involved in communications, events, professional development planning, and managing the member journey — with a focus on practical engagement and experience across channels.

Online meeting: This session will be delivered via Zoom. Registered attendees will receive the meeting link in their confirmation email and reminder communications prior to the event.

About NZSAE Learning Circles

NZSAE Learning Circles are small-group professional development sessions designed for those working in membership organisations. Each Circle focuses on a core domain of association management and creates a space to connect, learn, and share with others facing similar challenges.

Sessions begin with a 30-minute speaker presentation (recorded), followed by an off-the-record conversation among participants to share ideas, experiences, and practical approaches.

How this session works

  • 30-minute speaker presentation (recorded)
  • Facilitated peer kōrero (not recorded)
  • Practical, experience-led discussion
  • Designed for immediate, real-world application

What we explore

  • Building your association’s brand voice
  • Communication strategies across channels
  • Conference and event design
  • Stakeholder and sponsor engagement
  • Professional development planning

Featured Speaker

Topic: Communication strategies across channels
Speaker: To be confirmed

Learning Circles rotation

This Learning Circle is part of NZSAE’s fixed-topic fortnightly rotation, giving you the chance to explore every key area of association practice throughout the year:

  • Member Engagement – Recruitment, onboarding, retention, CX
  • Digital Tools & Technology – AI, CRM, analytics, data tools
  • Engagement, Events & Experience – Brand, communications, conferences, sponsorship, PD
  • Finance, Risk & Operations – Budgeting, compliance, systems, governance
  • Leadership & Strategy – Board dynamics, planning, staffing, sector positioning

The rotation provides a broader perspective while allowing each Circle to dive deep into its own area of expertise.


New Zealand Society of Association Executives Inc (NZSAE)

Te Hapori o nga Kaiwhakahaere Hononga o Aotearoa
Otonga Road
ROTORUA 3015
New Zealand 



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