Designing Training That Delivers Real Value
A practical, one-day workshop for association professionals responsible for education, CPD, or events.
Too much association training is content-heavy, presentation-led, and delivers limited impact. This in-person workshop focuses on designing learning that actually works — starting with the change you want to see and working backwards.
Planning training with outcomes first
Through structured small-group workshopping, you’ll:
- Start with the change you want to see, not the content you want to cover
- Work backwards from outcomes to activities and formats
- Use practical tools such as “Two Years From Now” and rapid ideation methods to clarify measurable learning goals
- Apply a simple, repeatable design process you can reuse across programmes
This session is focused on real training challenges participants bring with them.
Who should attend
This workshop is ideal for:
- Association staff responsible for education, CPD, or professional development
- Event and membership teams working with subject matter experts
- Anyone designing workshops, courses, or learning programmes without a formal L&D background
- Associations looking to improve training quality and explore education as a sustainable revenue stream
What you’ll gain
By the end of the day, you will be able to:
- Identify what effective, “sticky” training actually looks like — and what to stop doing
- Plan training by starting with outcomes, not content
- Choose formats that match the learning need, rather than defaulting to presentations
- Use simple, practical evaluation methods beyond post-event satisfaction surveys
- Apply low-cost, high-impact engagement techniques you can reuse across programmes
- Feel more confident designing training in-house and knowing when external support adds value
How the day works
This is a highly practical, interactive workshop. Expect:
- Minimal slides and maximum participation
- Real examples from association contexts
- Hands-on activities you can immediately apply back at work
- Structured discussion with peers facing similar challenges
- Practical tools and templates provided after the session
The workshop itself models good learning practice — so you’ll experience the approaches as a participant, not just talk about them.
Why this matters for associations
Better-designed training leads to stronger engagement, improved credibility, and more sustainable education programmes. This workshop is about helping associations move beyond “running training” to delivering learning that genuinely adds value.
You’ll gain practical tools to:
- Greater clarity on what effective training looks like
- A practical design framework you can reuse
- Tools to improve engagement without increasing cost
- Confidence in evaluating impact beyond satisfaction surveys
- A redesigned training idea ready for implementation
Format: In-person workshop
Who should attend: Association professionals responsible for education, CPD, professional development, events, and membership engagement
